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The Brief


The existing keywords were shortlisted to identify the search volumes, existing ranking, competition and current visitor flows. The given keywords per page to be optimized were reviewed across the pages to identify their frequency and usage. The page structure was modified by proper usage of keywords across titles, headings and sub-headings. Content was re-written and synonyms were used to synergize the balance between the natural flow of content and keyword usage. Internally, the site was optimized by creating links between relevant website contents.

The site was submitted to the various search engines. Social pages and links were cross-checked and rectified for broken links.

Key Results

Visitor Flow
-Almost 15% increase in visitors to website in just five weeks.

Search Rank
-Out of the 5 pages optimised 2 of the pages went
3 places above their previous ranking in Google
search results.